Rite Aid pharmacies nationwide have launched a two-month comprehensive initiative to help seasonal allergy sufferers understand and manage their reactions to allergens and survive the season. During April and May all Rite Aid stores will offer a free Allergy Guide that features information on how to avoid and treat allergies as well as a free Allergy Relief Plan, which offers advice on how to manage allergies inside and outside. Rite Aid created the guides in collaboration with the American Academy of Allergy, Asthma & Immunology (AAAAI). The 11-page comprehensive allergy guide helps patients understand what triggers an allergy, offers tips on how to tell the difference between allergies and colds, testing for allergies, understanding symptoms, allergy prevention in children, and effective products for alleviating various symptoms.

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